AsdaBest Christmas Ever

MPC partners with Saatchi & Saatchi and Blink’s Los Pérez on Willy Wonka-inspired festive spot for Asda.

Created by Saatchi & Saatchi London, the spot follows a young girl and her grandfather, who sneak into the Christmas Asda headquarters, the Imaginarium, revealing the secrets behind the iconic seasonal ranges and products available in store during the festive season.

Set to the iconic track ‘Don’t Stop’ by Fleetwood Mac, the festive campaign was directed by cinema duo Los Perez at Blink, with VFX from MPC.