MPC teams up with The & Partnership and Stink Films to create the fashionable Argos spot ‘So Stylish You Can Wear It’.
The spot, which represents Autumn/Winter fashion, is the second time MPC have worked on an Argos ‘So Stylish You Can Wear It’ campaign, having previously worked on their Spring/Summer campaign.
Directed by Traktor through Stink Films, and with VFX and Colour from MPC, the spot shows an unassuming couple who stumble across striking models and woodland creatures strutting along an ethereal forest catwalk, wearing pieces from Argos’ homeware and furniture lines. Curtains are used as cloaks, bedside tables donned as hats and armchairs swing through the air holding flower-adorned models in the guise of woodland nymphs.
The vibrant and colourful grade was provided by MPC’s Jean-Clément Soret who commented:
“Our friends from Traktor came up with the idea of giving the film a hyperreal larger than life style, which included a crazy fashion catwalk made by Argos. I worked together Matthieu Toullet to help visually bring this spot to life.”