MPC Develop New App To Promote Healthy Brushing.
MPC and TBWA have teamed up to create a new app for Aqua fresh. The app has been designed guide children and parents with their 2 minute brushing time – a recommendation by the British Dental Health Foundation.
The mobile app, featuring bespoke, varied and fun 3D animations that are played in real-time to the tune of fun music help to engage kids and help parents over the crucial brushing routine, morning and night. Parents can create hundreds of animation variations for their children by selecting their favourite character, dance style, scene, and set it all to music of their choice.
MPC built the app from scratch, with Spotify integration, dancing 3D characters and more.
In the initial launch phase the app has over 2 million downloads.