AppleMake Something Wonderful

Kris Smale grades Apple campaign ‘Make Something Wonderful’

The spot pays homage to the Apple Mac, showing images of people hard at work behind their Mac computers.

Comprised of found images, the campaign hosts stars including Oprah Winfrey, Dave Grohl, Serena Williams, Timbaland, Shawn Mendes and many more, alongside everyday creators, each passionately at work behind their Mac.

Kris Smale graded the stunning, simple black and white film, with MPC also handling the VFX.