MPC partners with Matthijs Van Heijningen at MJZ and Karmarama on new campaign for online electronics retailer AO.com, ‘Delivering Tomorrow’
‘Delivering Tomorrow’ celebrates the efficiency, scale and humanity of AO through the most extraordinary analogy.
Imagine if the universe’s largest electrical appliance broke down and needed replacing? We’d need to call on some pretty superhuman people with extraordinary skills and endeavour. Well, that’s what happens when, early one morning, the sun goes on the blink and it doesn’t look like tomorrow is going to happen. AO.com delivery men power to the rescue, replace the sun with one they happen to have in their huge warehouse, and bring the world back to order with their amazingly efficient service.
MPC previously worked with Matthijs Van Heijningen on Samsung’s award-winning “Ostrich” spot.