Brand mascots are not just an advertising tool — they’re the spokesperson for your company, and a way to win the hearts of your customers through storytelling. Unlike human spokespeople or influencers, animated brand mascots are timeless, creating a familiarity that’s essential for captivating older audiences, and engaging new ones.
Whether it’s a bubble making robot, or a dancing marmot, there are some companies that have embraced mascots for decades. These characters have positivity impacted profit, share of voice, and brand engagement. Here’s a look at some of our most unforgettable brand icons.