MPC & TRAVLRR LAUNCH WORLD’S FIRST SUSTAINABLE AUTOMOTIVE PRODUCTION SOLUTION
Academy Award winning creative studio MPC and remote productions agency, Travlrr have partnered to launch a Sustainable Automotive Production Solution built on the ideals of supporting a greener way to produce content that is kinder to the planet. The partnership aims to make car ads carbon neutral where all emissions can be offset and with zero-waste.
MPC and Travlrr will work with local talent to shoot bespoke live action backgrounds and put CGI rubber to the road!, with absolute realism and reducing the need to travel. Dafydd Upsdell, executive producer at MPC comments: “The alliance between MPC and Travlrr is a major step for MPC and our clients to provide the opportunity to create highly engaging content with a zero-carbon footprint. Sustainable solutions in the world of automotive production are typically hard to come by but through this new partnership we believe we have created a viable sustainable offering, without creative compromise for our automotive clients.”
Jo Coombes, Project Lead at AdGreen adds: “We are really excited by this collaboration between Travlrr and MPC and will be including their case studies in our training programme. Travel is usually the biggest part of a production’s footprint and this solution has the power to cut carbon emissions from air travel dramatically.”
PLANTING TREES BACK INTO NATURE
As well as reducing emissions, MPC and Travlrr have connected with award-winning conservation charity Trees for Life to plant native Scottish Trees in the Caledonian Highlands for each brief commissioned to the platform. Both companies have committed to plant trees that will sequester the equivalent of 7.5 tonnes of greenhouse gas emissions each, capturing 15 tonnes total over their lifetime. This will compensate for around 9 times the emissions produced in the production measured.
Steve Micklewright, Trees for Life’s Chief Executive Officer, said: “This will make a real, tangible difference to our vital rewilding work, and to tackling climate change. It is wonderful news for the restoration of Scotland’s beautiful Caledonian Forest, and it will generate long-lasting benefits for woodlands, wildlife and communities.”
Darren Khan, CEO and Founder of Travlrr, adds: “This truly is a global first and very relevant in today’s new world. People, businesses and brands have become far more concerned about their local environment and the world we would like to live in. Sustainability is at the core to making those changes and by offering a ground-breaking production solution to the automotive industry that helps reduce marketing carbon footprints, saves time and money. Expanding creativity for content and ads should really resonate with CMO’s, Investors, Shareholders and of course their customers.”
The future of making sustainable automotive is now.
MPC’s recent CGI heavy campaign for Lexus Electrified was created completely remotely through Virtual Studio Production using industry-leading gaming technology, the process was rapid, smooth and utilised real-time technology. The result is captivating, environmentally friendly, future-facing work that delivers in all respects. Technology and MPC’s Virtual Studio Production is enabling any vision to be made reality.
THE FUTURE OF MAKING SUSTAINABLE AUTOMOTIVE CONTENT IS NOW.
Contact Dafydd Upsdell, Executive Producer at MPC to learn more.