Technicolor’s award-winning creative studios worked on over 20 spots for the big game

Every year Technicolor’s creative studios collaborate on some of the most memorable, innovative – and top secret – spots that air during the Super Bowl. As the most watched single-network television broadcast in the United States, it draws a massive audience for advertisers, seen by approximately 100 million viewers in the US alone.

And this year was no exception.

From cinematic visual effects to lovable creatures and favorite stars like you’ve never seen them, here are some of the spots that stole the show as the Kansas City Chiefs and Tampa Bay Buccaneers faced off in Super Bowl LV. They include two Rocket Mortgage spots (VFX and color by MPC) that took the #1 and #2 spots on USA Today Ad Meter; and two other spots (featuring The Mill’s work) that made the top ten: Amazon ‘Alexa’s Body’ at #3 and Doritos 3D ‘Flat Matthew’ at #9.

Rocket Mortgage — Certain is Better

Comedic superstar Tracy Morgan takes things to the extreme in two Super Bowl spots brought to life by MPC teams in Los Angeles, New York and Bangalore.

VFX and color by MPC

Squarespace — 5 to 9

Squarespace reteamed with MPC for a spot featuring country superstar Dolly Parton, directed by Academy Award winner Damien Chazelle and choreographed by Tony Award winner Justin Peck.

VFX and color by MPC

Uber Eats — Waynes World

Wayne and Garth (Mike Myers and Dana Carvey) welcome Cardi B to Wayne’s World where they ask viewers to Eat Local on behalf of Uber Eats $20-million commitment to support neighborhood restaurants.

Color by MPC

Fiverr — Opportunity Knocks

Changing how the world works together, Fiverr’s new ad features Four Seasons Total Landscaping following a widely publicized press conference that shot the Philadelphia-based company to international fame.

Color by MPC

Amazon — Alexa’s Body

Viewed 77 million times on YouTube so far, this spot starring Michael B. Jordan marks the fifth year running that The Mill has collaborated on work ranked in the Ad Meter top 5.

VFX and color by The Mill

Bud Light — Legends

The Mill collaborated to reunite iconic Bud Light characters in this epic Super Bowl spot, developing and crafting the portals that transport each legend into shot.

VFX by The Mill

Bud Light Seltzer Lemonade — Last Year’s Lemons

After last year handed us all those lemons, Bud Light Seltzer start making lemonade.

VFX by The Mill

Doritos 3D — Flat Matthew

For Doritos 3D Super Bowl ad, The Mill transformed Matthew McConaughey into a 2D version of himself – with fully CG body and authentic facial performance – and back to real live-action inside a vending machine.

VFX and color by The Mill

Frito-Lay — Twas the Night Before the Super Bowl

Super Bowl legends of yesteryear are too excited about the big game to sleep – so they’re up causing mischief and eating their favorite Frito-Lay snacks on the night before kick-off.

VFX by The Mill

Guinness – GOAT

Raise a pint of Guinness as football legend Joe Montana breaks down what it means to be the Greatest Of All Time.

VFX by The Mill

McDonalds — Thank You For Driving Thru

McDonald’s thanks you for turning up the volume, hitting your blinkers, and pulling up to the next drive-thru window.

VFX by The Mill

Michelob Ultra — Happy

The Mill collaborated on Michelob ULTRA’s touching Super Bowl commercial that asks: “Are you happy because you win, or do you win because you’re happy?”
VFX by The Mill

Michelob ULTRA Organic Seltzer — All-Star Cast

Nothing is quite what it seems in Michelob ULTRA Organic Seltzer’s hilarious Super Bowl commercial, featuring an ‘All-Star Cast’ of sports, music and action stars – where looks can be deceiving.

VFX by The Mill

Oatly — Wow No Cow

CEO Toni Petersson sings a song he wrote himself to explain what Oatly is all about – nutritional products to help people find ways to upgrade their lives and the health of the planet too.

VFX by The Mill

Paramount — Roll Call

The Mill collaborated for this series of fun spots featuring real and animated characters from shows that will be streaming on Paramount+ – but first they must scale the brand’s iconic logo, Paramount Mountain, in an epic expedition.

VFX by The Mill

Paramount — Frost Bite

The Mill collaborated for this series of fun spots featuring real and animated characters from shows that will be streaming on Paramount+ – but first they must scale the brand’s iconic logo, Paramount Mountain, in an epic expedition.
VFX by The Mill

Paramount — Ice Bridge

The Mill collaborated for this series of fun spots featuring real and animated characters from shows that will be streaming on Paramount+ – but first they must scale the brand’s iconic logo, Paramount Mountain, in an epic expedition.

VFX by The Mill

Paramount — Sweet Victory

The Mill collaborated for this series of fun spots featuring real and animated characters from shows that will be streaming on Paramount+ – but first they must scale the brand’s iconic logo, Paramount Mountain, in an epic expedition.

VFX by The Mill

Tide — Jason Alexander Hoodie

The Mill seamlessly fused iconic Seinfeld star Jason Alexander’s face to a hoodie, capturing a huge variety of facial expressions that show him reacting to the mess and grime the hoodie encounters throughout a typical teenager’s day.

VFX by The Mill