As the fashion weeks are now in full swing, Camilla Bateman spoke to Shots about what fashion’s revolution in experiential and immersive means for production houses and VFX studios like ours, and how to harness immersive techniques to turn traditional fashion shows into spectacular visual showcases.

“[Fashion shows have] become much more about entertainment, and employ groundbreaking technology in ways that have never been done before.”

Read more on Shots.net.