The winners of the Epica Awards have been announced, and we’re excited to see that EasyJet ‘Hide & Seek’ has been awarded Bronze in the Post Production & Visual Effects category, and Dick’s Sporting Goods ‘The New Kid’ Bronze in Animation.
Created by VCCP and directed by Alaska, featuring VFX and color grade from MPC, the ‘Hide and Seek’ campaign stretches to the four corners of Europe, showcasing amazing hotels and destinations available through easyJet holidays. From a beach in the Algarve, to a souk in Marrakech via the mountains of Iceland and a blissful infinity pool in Santorini.
‘The New Kid’ is a charming story about the DICK’s Sporting Goods products coming to life once the customers have left and the shop has closed, and sees Anomaly, directors Shawn Levy and Will Gluck from Pacific Rim Films, and MPC partner up. Taking inspiration from feature film Night at the Museum – also directed by Shawn Levy – the objects, from Nike and Adidas shoes, to Louisville Slugger golf clubs, roam freely around the store and play games before the shop reopens and normality is resumed.
Established in 1987, Epica is unique as it is the only creative prize judged by the press, with more than 200 magazines and websites from around the world on our jury. Epica’s aim is to reward outstanding creativity whether it comes from agencies, media consultancies, PR , marketing or tech firms, production houses, design studios or individual artists, to develop their reputations beyond their national borders.
Also, please join us in congratulating the teams that worked on Tinder ‘Swipe Night’, which won Grand Prix in ‘Online & Mobile Services’, Silver in ‘Social Networks’ and ‘Mobile Campaigns’, and Bronze in ‘Media Innovation’, Burger King ‘Mouldy Whopper’, which won Grand Prix in ‘Restaurants, Bars & Cafe’s’ and ‘Intergrated Campaigns’, and Perrier ‘Heat’, which won Bronze in ‘Non-Alcoholic Drinks’.
Click here for the full list of winners.