The British Arrows shortlist has been announced and MPC has been recognised 13 times across four categories, two in the 3D Animation category, two in the CGI category, two in the VFX category, and seven in the Colour category.

The British Arrows honour the best campaigns and craft in advertising, highlighting the innovation, creativity, and dedication to bringing powerful and entertaining tales to audiences everywhere.

Shortlist:
3D Animation Category
Virgin Australia ‘Up, Up and Toupee’
Dick’s Sporting Goods ‘The New Kid’

CGI Category
Virgin Australia ‘Up, Up and Toupee’
Hennessy ‘The Seven Worlds’

VFX Category 

Hennessy ‘The Seven Worlds’
BMW ‘Legend’

Colour Category
Jean-Clément Soret – Simba ‘Made For Peace’
Jean-Clément Soret – Renault Clio ‘The French Exchange’
Mark Gethin – BMW ‘Legend’
Mark Gethin – Chevrolet ’Tailgates’
Matthieu Toullet – easyJet ‘Hide & Seek
Nikola Stefanovic – Durex ’Step Forward’
Ricky Gausis, Matthieu Toullet and Jean-Clément Soret – AT&T ‘Train’

The winners of the awards will be announced on 31st March.

Click here to see the full shortlist.