Global production studio Moving Picture Company (MPC) today announced the addition of award-winning creative director Matt Pascuzzi to its executive leadership team.

Previously at Framestore, Matt joins MPC’s New York studio, headed by managing director Angela Lupo, to further cement and develop the creative studio’s visual effects offering to the region’s top creative agencies and brands. In the new role, he’ll play a key part in the creative executive leadership team at MPC New York, consisting of Alvin Cruz, Sina Taherkhani, and Tom McCullough. Matt will focus on growing and mentoring all VFX departments within the company as well as driving new creative partnerships and business opportunities.

With an eye to the future of branded content development, Matt will focus on the expansion of the company into real-time and virtual production technologies. He will work closely with brand and agency clients, as well as MPC’s roster of directors to define the best applications of these new technologies to create next-generation production and advertising opportunities.

In his 9-year tenure at Framestore prior to MPC, Matt was a leading creative on work for Samsung, Oreo and Sam Adams, and cultivated creative relationships with the industry’s top agency partners including Arts & Sciences, Goodby Silverstein & Partners and The Martin Agency.

Angela said: “It’s a massively exciting time for us as a business. Clients are asking for the best creative solutions to shape their brands. Matt is exactly the kind of creative spirit to help us achieve this, so we’re delighted that he’s joined the team. The client list, opportunities and momentum at MPC now provide Matt with the perfect canvas to create a tremendous body of work.”

“I’ve always admired MPC’s work and I’m truly excited to finally join the team. Being a part of one of the most prolific post-production companies in the world is a dream come true,” said Matt. “I’m inspired by MPC’s award-winning work and can’t wait to develop, foster, and advance MPC’s relationships with clients and directors.”

First published in LBB.