Meet the people behind our award-winning work across the globe. Up next is our CG Lead and VES Award nominee, Prashanth Paramasivam.

At MPC London, Prashanth leads on 3D elements from concept through to final comp, overseeing all features created by the 3D team. Prashanth works closely with our award-winning Creative Director, Carsten Keller and Head of Creature Development, Fabian Frank, on projects for Balenciaga, IKEA and Arm & Hammer.

We interviewed Prashanth to learn some more about his personal stories and career highlights. Here’s what he had to say.

Can you share your story with us? How did you get to where you are today and what has your journey been like in both work and life?

I started my career within a small studio in Chennai. I joined MPC without any idea of how big it is. I was lucky to have Jacob as my mentor, he was open and supportive to every new part of VFX I tried to learn. Last year I relocated from MPC Bangalore to London. Looking at my journey and how far i’ve come, It wouldn’t have been possible without my colleagues trust or support. This encourages me to pass my learnings on to anyone who is trying to do the same.

What do you love about working in CG?

I think this is a question all CG artists at some point will be asked. Every day we feel that we are part of something immense and the result is always rewarding. There is always more to learn and this keeps our minds young and active in work and life. There are a lot of proud moments in our work. My fav one is from John Lewis where a dog jumps with our CG dog watching it on TV.

Can you tell us about previous projects you’ve worked on/helped produce and link to the work? (Project name and your involvement) 

The last few projects I worked on include a CG crowd for Anta Olympics and groom for IKEA. I also completed a huge amount of groom for Balenciaga’s recent campaign (the most I’ve ever done).

What were your passions or hobbies growing up?

When I was a kid I enjoyed electronics, and I built my own circuits. I was that curious kid and would break open anything I could get my hands on to understand how it works. Learning electronics was expensive back then, my mother encouraged me to explore it more. I did a course in robotics and built my own tiny robots after I finished college.

If you could go back, what one piece of advice would you give to your younger self? 

Don’t be afraid to make more mistakes and take more risks. I learned this lesson late in my life, but I think it all worked well.

Describe the 3 characteristics about yourself that you believe led to your success in business?

I believe being curious, open, and tenacious has led to where I am right now. These characteristics were put to test when I learned MPC’s own grooming tool ‘Furtility’. There was no documentation for advertising, so I took the challenge of learning this on my own. I spent every weekend for three months learning and finally managed to start working on live projects with the knowledge I gained.

Who has positively impacted/inspired you in your career, and what’s one lesson they taught you?

MPC was the first international studio I worked in. Fabian and Carsten from the London team have been an inspiration. Even though I worked directly with them only after a few years from when I joined MPC, their work had reached me sooner. I remember times where some of us gathered late in the evening, just to see the renders published for Volkswagen Ram. Their work and leadership still inspire me. The bigger lesson I learned from them is how to approach work simple yet delivering the best result.

What’s something interesting you’re currently working on? Personal or professional.

I am currently working on trying to automate fur grooming using AI. I hope I can get it completed before the end of next year. Even if it doesn’t work out, I know I will learn a lot of new things which will inspire new ideas.

Get in touch with out London studio here.