The Euros, Wimbledon, The British Grand Prix, The Olympic and Paralympic Games, Tour de France and golf’s 149th Open have given sports enthusiasts and advertisers a summer like we’ve never seen before. Check out our deep-dive into sports advertising as we kick off with a look at our work for Palace Skateboards, Kaiser Permenante, Channel 4, France Television, EA Sports and more.
New and exclusive work for Tokyo 2020
MPC Shanghai partnered with BBDO Shanghai, renowned director Zou Fei and production company Gwantsi to provide vfx and colour grade on a 3 minute epic film that features several members of China’s team hopeful to strike Gold in the delayed 2020 Tokyo Olympics. Creativity we worked on 170 shots in a short period of time, our vfx artists crafted the CG punching bags, CG crowd duplication and the opening CG Anta dragon suit.
Mikros MPC takes you on a whole new journey to Japan in a brand new Olympic ident. Working in close collaboration with Stéphane Levallois, character designer on the project, and the agency, the team at Mikros MPC were involved from the art direction, direction and final delivery of the film, serving as a one-stop-shop creative house to bring to life this 2D animation film featuring a sumotori as the central character. ‘Sumo’ is the first film for which the team at Mikros MPC had to develop a film inspired by Japanese prints.
Get in touch with our teams and send us your sporting brief here.