The Mouldy Whopper, created by INGO Stockholm/David Miami/Publicis Bucharest with colour grade by Jean-Clément Soret, won a black Pencil D&AD’s PR category, for showing Burger King’s Whopper moulding for up to 35 days, to powerfully convey the absence of additives in Burger King products.

From the bun to the freshly sliced onions, tomatoes and lettuce, and the 100% beef patty – the striking campaign show the real mould that grows on every piece of the iconic burger.

The campaign also received 4 Yellow Pencils, 4 Graphite Pencils and 1 Wood Pencil.

We’re extremely proud to have played a part in this multi award-winning campaign, and proud to see the collaboration between client, agency and production being recognised.

See full list of winners