In our Behind the Moving Image series, we share the latest and greatest behind the scenes look at how our VFX geniuses bring to life some of our most iconic work. Check out BTS for Xbox ‘Us Dreamers’Arm & Hammer ‘Once Upon A Time’Technicolor ‘Masters of Colour’Starburst ‘Turaffe and Carl’O2 ‘Bubl’Frangi ‘Goddess’Vittel ‘Biodiversity’ France Television ‘Sumo’John Lewis & Partners ‘The Boy and The Piano’, Virgin Australia ‘Up Up & Toupee’, Channel 4 ‘Meet the Superhumans’, and most recently Jaguar ‘A Breed Apart’.

This week we’re taking a look back to when we created a bespoke reindeer for McDonald’s festive campaign that thinks less about Santa and more about the magical flying animal.

Take a look at the intricate breakdown of our adorable carrot-craving festive Reindeer.

View our portfolio of Brand Characters & Mascots and get touch with our teams here.