In our Behind the Moving Image series, we share the latest and greatest behind the scenes look at how our VFX geniuses and color grade artists bring to life some of our most iconic work.

Next up, Alvin Cruz, Creative Director at MPC NY shares exclusive BTS footage from Dell’s new global campaign VMLY&R with VFX by MPC New York.

The VFX heavy film, explores our protagonists ‘Youniverses’ through the new future-facing laptop and demonstrates with the Dell XPS that you can be as creative as you desire and discover a world entirely your own. “Youniverse” is a spellbinding visualization of what’s virtually possible. Capturing the essence of these new pieces of technology was essential to their introduction into the marketplace. Our team in New York did this flawlessly through CGI executions, bringing the concept boards to life.

BEFORE AND AFTER

Alvin Cruz, Creative Director at MPC comments:

“Creating the five different worlds was by far the biggest challenge of the campaign, yet the most creatively rewarding for our team. We wanted to create a sense of visual poetry through Avant Garde layouts and illustrations,” says Cruz “Our team collaborated with director Marco Prestini in Italy and illustrators in Japan seamlessly. Through a combination of visually sophisticated and conceptual animations, we created a solution that shows exactly what the ‘Youniverses’ are while bringing them to life within the Dell XPS laptop.”

BEHIND THE SCENES