We are living through a time in which brands are struggling to cut through ever-crowded media spaces with their advertising. It’s time to put the role of CG characters to the test. Using sources from scholars, analysts, market researchers, advertising agencies and industry peers, we explore recent evidence (due to launch in September) on the impact of characters on profit, share of voice, and brand engagement.
The research analyses, in detail, some of the most effective brand characters of the past decade including John Lewis’ Monty the Penguin, and Samsung’s Ostrich (‘Do What You Can’t’ campaign) and O2’s new mascot Bubl.
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In the meantime, check out our mascots for Paco Rabanne, John Lewis & Partners, Cartier and Galeries Lafayette.
Paco Rabanne ‘Phantom’
Born from the clash between luxury craftsmanship and new-tech, discover Phanton, Paco Rabanne new frangrance that comes in packaging in the form of a robot. Mikros MPC collaborated with director, Antoine Bardou-Jacquet and Partizan to bring to screens the world-first campaign featuring the brand’s new robot and other CGI characters.
Monty the CG penguin was the star of John Lewis’ Christmas campaign for 2014, following the heartwarming story of a boy named Sam and his imaginary friend.
Directed by Blink’s Dougal Wilson and conceived by adam&eveDDB, our teams spent over five months lovingly crafting Monty, then integrating him into the real-life environment; casting the distinctive Adelie penguin for their overtly expressive mannerisms.
In 2020, Mikros MPC developed Cartier’s mascot, unleashing the unique Christmas spirit of the luxury brand. Joyful and festive, the panther subtly plays with exquisite dream gifts. We created the perfect festive animation featuring gifts softly moving as a perfect balancing act.
In collaboration with Fondation de France for the 2019 holiday campaign of the Galeries Lafayette, Mikros MPC were tasked with creating the brands hero spot and animate the central character, ‘B’, the world’s first insect social media ‘influencer’.