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September 23, 2021

Behind The Moving Image | The Jungle Book

Take a look back to when MPC Film developed characters for the Academy Award winning film, The Jungle Book, directed by, Jon Favreau. As the lead VFX studio on Disney’s The Jungle Book, MPC Film artists built a complex photo-real world creating The Jungle Book’s stunning CG environments and bringing the film’s iconic animal characters…

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September 23, 2021

LBB | Kevin the Carrot: The Most Effective Global Christmas Ad of All Time?

A new MPC Whitepaper in association with LBB and System 1 reveals how an unassuming carrot became a star in Aldi’s 2020 Christmas campaign – hailed as the third most effective global Christmas ad of all time. Aldi’s loveable Christmas mascot, Kevin the Carrot, burst onto the British and Irish advertising market in 2016. The…

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September 22, 2021

Campaign | Brand mascots will send your profits and emotional connection soaring

Brand mascots and characters can increase profit and emotional connection with customers by up to 41%. That’s according to a research-based white paper on the effectiveness of advertising with characters, by Technicolour Creative Studios company the Moving Picture Company (MPC). The same research found that campaigns without a mascot or character were only 29.7% as…

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September 22, 2021

Technicolor Creative Studios Launches Creative Hubs

We’re excited to announce that over the coming months, Technicolor Creative Studios will be launching a series of global campus locations, hosting the world’s best VFX and production studios in co-located spaces, including The Mill and MPC.

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September 21, 2021

4 Shortlists for MPC at the Kinsale Shark Awards

The Kinsale Shark awards celebrate the best in short films, music videos, advertising, design and digital. MPC is proud to have received shortlists across the following categories: Film Craft- Best CGI/VFX Burberry ‘Festive’ Film Craft- Colour Grading Burberry ‘Festive’: Colourist, Matthieu Toullet Glenmorangie ‘It’s a Kind of Delicious and Wonderful’ Colourist, Philip Hambi Facebook ‘Good…

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September 17, 2021

Behind The Moving Image | Heineken ‘Solar Power’

Take a look at when our teams crafted a super-action beaver, bear and squirrel in woodland environments to launch Heineken’s campaign to promote the launch of the brands new energy drink. “Creatively we wanted the films to boast naturalistic animation and colour work with a streak of gentle humour. We created the beaver, bear and…

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September 17, 2021

SS22 | Re-Imagine The World of Fashion

MPC celebrate the month of fashion with a retrospective of our collaborations with some of the industry’s most world-renowned brands. MPC Creates a Video Game Inspired Dystopian World for Balenciaga’s Fall 21 Campaign Quantic Dream, the French video game developer, commissioned MPC to create a fully CG short film to showcase Balenciaga’s Fall 2021 collection….

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September 16, 2021

Creative Circle Awards | Matthieu Toullet Wins Bronze for Best Colourist

MPC’s Creative Director of Colour, Matthieu Toullet, has been awarded a bronze award for Best Colourist for his work on Burberry’s 2020 Festive campaign film at the 2021 Creative Circle Awards. A celebration of community, imagination, and diverse voices, Burberry’s festive campaign brought together different creative spheres by juxtaposing figures from fashion, dance, and sport….

September 15, 2021
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Where Art Plays With Science | The Emotional Impact of VFX Characters

September 13, 2021
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The VFX Factor: The Importance of Early Conversations with Gustavo Bellon

September 09, 2021
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Where Art Plays With Science | MPC’S Most Memorable Mascots

September 08, 2021
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LBB | Creative Director Matt Pascuzzi Joins Moving Picture Company

September 07, 2021
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Winners at The AEAF Awards

September 03, 2021
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Behind The Moving Image | Ikea ‘Fly Robot Fly’

September 03, 2021
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LBB | MPC Announces Award-winning Colourist Matthieu Toullet as Creative Director of Colour, London

August 31, 2021
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Where Art Plays With Science | 4 Luxury and Fashion Mascots

August 26, 2021
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Behind The Moving Image | Cushelle ‘Kenny Koala’

August 25, 2021
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LBB | Super Bowl Vs Olympics: What Can US Marketers Learn from East Asian Mascot and Cute Culture

August 24, 2021
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Where Art Plays With Science | Top 10 ‘Human’ Characters

August 24, 2021
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LBB | The VFX Factor: Corinne Deorsay on the Art of Balancing

August 24, 2021
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LBB | Meet Your Makers: Mark Driscoll

August 23, 2021
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MPC Supports LGBTQ+ youth non-profit organization, Brave Camp Trails

August 20, 2021
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Behind the Moving Image | John Lewis & Partners ‘Buster the Boxer’

August 18, 2021
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MTV Video Music Awards | Mikros MPC Receives Nomination for Best Visual Effects

August 17, 2021
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Shots Awards Asia Pacific 2021 | Lily Li Joins the Jury

August 17, 2021
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LBB | Making the Grade: Ricky Gausis on Working with Childish Gambino

August 17, 2021
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Where Art Plays With Science | 3 Profit Booming Mascots

August 16, 2021
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SIGGRAPH Season 2021: MPC’s Jessie Amadio

August 16, 2021
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Shots | On Location… Shanghai

August 16, 2021
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SXSW 2022 Panel Picker | The Future of Sustainable Production

August 13, 2021
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Behind The Moving Image | Vanquis ‘Walk Tall’

August 11, 2021
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Inside MPC | Meet Laurent Creusot

August 09, 2021
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Shots | Extreme hide-and-seek for Leia

August 06, 2021
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Where Art Plays With Science | Extraordinary Animals with Real Superpowers

August 06, 2021
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Behind the Moving Image | Roccy the Lizzard

August 06, 2021
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LBB | Uprising: Toeing the Line Between Realism and Storytelling with Emma Tyler

August 05, 2021
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Where Art Plays with Science | Shiny Rajan on crafting Feu Vert’s Ramsés

August 03, 2021
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LBB | Meet Your Makers – Nicole Saccardi

August 03, 2021
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Where Art Plays With Science | Shanghai’s Top 5 Cutest Characters

August 02, 2021
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Technicolor | Celebrate the Games With Our World-class Spots for the Olympics

July 30, 2021
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Behind The Moving Image | Samsung ‘Flex Your Way’

July 30, 2021
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MPC Receives 15 AEAF Nominations

July 28, 2021
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INSIDE MPC | Meet Chris Welsby

July 28, 2021
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LBB | Imagining Musical Marmots, A Bearskin Rug Director and Slam Dunking Squirrels

July 27, 2021
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Where Art Plays with Science | Silvia Bartoli on Crafting Tuxedo Tom

July 27, 2021
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Where Art Plays With Science | 4 Times Mikros MPC Broke Boundaries

July 27, 2021
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LBB | What Anna Watkins’ Non-Linear Experience Brings to Technicolor Creative Studios

July 23, 2021
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LBB | MPC Helps Bring the World Together for the Tokyo Olympic Games with Samsung

July 23, 2021
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Behind The Moving Image | Edeka 2117