LBB’s Editors’ Choice: Reset director brings gaming experiences to life in epic film with the Black Panther actor, 215 McCann and MPC. Xbox has launched ‘Power Your Dreams’, a global campaign for the new Xbox Series X and Xbox Series S consoles. Created by 215 McCann, it kicks off with a brand new spot entitled…

Demna Gvasalia’s tribe of night-time people strike again, this time for the brands Summer ’21 Pre-Collection’ video. Directed by Walter Stern and set to BFRND’s cover of Corey Hart’s “Sunglasses at Night,” the music style runway video sees Gvasalia’s models captured as if heading somewhere with a purposeful step. MPC created transitions morphing the models into her,…

During the month of October, millions of people post their drawings across social media using the hashtag #Inktober – a month-long challenge where artists post one ink-drawn drawing a day. This year a group of MPC artists from across our global studios are once again taking part and posting their drawings online. To be involved in…

Ikea will buy back your old furniture for Black Friday ‘Buy Back Friday’ initiative in 27 countries is part of brand’s sustainability agenda For most retailers, Black Friday is all about selling new stuff, but for Ikea, which has been on a big sustainability push, it’s going to be all about recycling your old stuff. In a…

Can Mentorship in Post-production, VFX and Creative Production Survive The WFH Era? As companies migrate to remote setups in response to the pandemic, LBB speaks to Nikolina Rutkowska, VFX production manager at MPC to examine the future of talent in these industries. The revolution may not be televised, but there’s a fair chance you’ll be…

Chief Innovation Officer Gregory Roekens will be joining this year’s DADI (The Drum Awards for the Digital Industries) Awards jury. The DADIs, created by The Drum, recognise agencies and brands who are producing exciting and innovative digital work. From apps to consumer products, use of search to social media, paid media and VR, the DADIs have been recognising…

Dell Blue partnered with MPC to create the elaborate ‘Rube’ world, designing and animating hundreds of elements in the process. Dell Blue, the internal creative agency for Dell, has launched a new campaign for the all-new UltraSharp monitor by Dell Technologies. The centrepiece of the campaign is a whimsical CG spot inspired by classic Rube…

W+K Shanghai crafts an exuberant :90 with VFX and colour grade by MPC. Nike encourages esports fanatics to stay fit in mind and body—so they can play even more esports!—in this cheeky, frenetic film from Wieden + Kennedy Shanghai that posits a high-tech training center and wacky workouts led by League of Legends icon UZI…