Every year during the holidays Microsoft tells a story of harmony and this year they partnered with MPC to develop the first ever fully animated 60-second ‘3D Holiday’ spot. The piece demonstrates the importance of inclusion no matter what our differences are; reminding us that everyone is special. A powerful message for this holiday season.
The minute-long spot follows a young woman and her doll as they dive into a poster of outer space. In this world, they gather lonely new friends and bring them all together to throw a party, demonstrating Microsoft’s goal of creating a kinder, more inclusive world.
The fully CG spot was directed by MPC Creative’s Marc Smith with VFX and color handled by MPC. The piece features characters that are available on the Remix 3D (which the ad is promoting), a Microsoft library and community site for sharing and building on creations made with various 3D programs. These characters needed to be re-created by MPC for the animation while keeping the integrity of the original look. In addition, MPC was able to develop some original characters featured in the final party scene.
The spot was concepted by m:united / McCann and the live action was directed by Roman Coppola with the Directors Bureau.
m:united / McCann
Camila De Biaggi
Matthew Loranger, Katie Buckley
Ethan Simmons, Catherine Gionfriddo
Jeric Pimentel, Giulia Bartra, David Anger, Renato Carone, Chris Miller, Jason Cutler, Adam Yost, Alejandro Taylor, Elsa Tu, Tim Crean
Graeme Revell, Tiago Dias, Chris Ribar, Roberto Maki, Vadim Turchin, Jacob Fradkin, Francisco Fraga, Mike Lombardo, Wesley Schneider, Jemmy Molero, Ash Yee, Monica Manalo, Anthony Gordon, Sue Jang, Zhao Wang, David Avetisov, Ramiro Gomez, Robert Dollase, Anna White, Darren Chang, Josh Delaney, Paul Wei, Chris Mayne, Ian Wilmoth, Lee Wolland, Carly Senora, Tom Cushwa, Kintan Chauhan, Tim Kafka, Debasish Raha, Shiny Rajan, Sourodeep Dey, Ankan Sanyal, D. Sumita, Ambalika Nandy, D.Venkatesan, Subbaiah, Srikar Balakrishnan, Anbarasu E, Baskaran S, Prakash Vaira, Kunal Sarkar, Kalaiarasu P, Debalina Dasgupta, Jaspreet Dua, Partha Pratim Chakraborthy, Jayadeep Chandran, Vinutha AR, Mohammed Asif K, Sreenivasa Aditya Yanamalachintala, Ria Banerjee, Stevenson G, Sanchit Soi
Trevor Williams, Tyler Gibb, Federico Saenz, Roger Hom, Paris Glickman
Daniel Silverman, Seth Weinman
The Director’s Bureau