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Citroën, Inspired By You Since 1919



Insurrection’s François Rousselet partners with Traction for Citroën’s charming ‘Inspired By You Since 1919’ campaign

Citroën’s endearing new spot - as part of its international brand campaign – starts in 1919 and takes us on a journey through various times in which the models of the mark tend to a hitchhiker’s needs. The ad’s VFX was done by Mikros-MPC and remotely graded in MPC London by Richard Fearon.

Gallery

Credits

Agency

Traction

Director

François Rousselet

Production Company

Insurrection

Creative Directors

Stéphane Xiberras, Nicolas Lautier

Copywriter

Jean-Romain Sparano

Art Director

Matthieu Vivinis

DOP

Stéphane Fontaine

Producer, Insurrection

Hélène Daubert

VFX

Mikros-MPC

Head of Advertising

Fabrice Damolini

VFX Producer

Malica Benjémia

Remote Grade

MPC London

Colourist

Richard Fearon

VFX Team

Franck Lambertz

Editor

Nicolas Larrouquere

Sound Production

Gum