FIAT, Godzilla

  • Agency The Richards Group;
  • Production Company MPC Creative;
  • Directors Dan Marsh & Jake Montgomery;

MPC Creative's LA studio directs FIAT Godzilla spot, harnessing blockbuster asset by MPC Film

MPC Creative was enlisted by The Richards Group to direct and produce the all-new FIAT campaign, featuring the King of the Monsters: Godzilla. The spot utilizes the unique film asset of the CG Godzilla crafted by MPC Film for the epic action adventure motion picture from Warner Bros. Pictures and Legendary Pictures, hitting in theaters May 16. In-house directors Dan Marsh and Jake Montgomery captured an abundance of the action in-camera to integrate seamlessly. 

Harnessing the full power of MPC’s core strengths: top in-house talent, integrated solutions and cutting-edge technologies all in one, this epic spot challenges consumers to re-evaluate their notion of FIAT as a producer of exclusively compact cars.

Godzilla will be released worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company, except in Japan, where it is distributed by Toho Co., Ltd.


  • Agency The Richards Group
  • Production Company MPC Creative
  • Directors Dan Marsh & Jake Montgomery
  • Production/VFX Managing Director Andrew Bell
  • Production/VFX Executive Producer Asher Edwards
  • Agency Creative Group Head/Writer David Canright
  • Agency Creative Group Head/Art Director Lynda Hodge
  • Brand Principal Dave Allen
  • Brand Managers Christy Diesel & Meghan England
  • Brand Manager/Cars Chris Siminski
  • Agency Producer Jenny Wolk
  • Live Action Producer Zak Thornborough
  • Production Supervisor Mike Montenegro
  • VFX Senior Producer Juliet Tierney
  • VFX Supervisors Andy Boyd & Jake Montgomery
  • Grade MPC LA
  • Colorist Mark Gethin
  • Editorial Cut & Run
  • Editorial Post Producer Remy Foxx
  • Editor Stacy LeVan @ Cut & Run
  • Edit Assistant Christopher Kasper @ Cut & Run
  • VFX Team Brendan Smith, Jackie Cooper, Brinton Jaecks, Jadan Duffin, Richard Spriggs, Ian Wilson, Floyd Raymer, Tyler Lancaster, Corinne DeOrsay, Tim Kafka, Daniel Ahrens, Ben Sartory, Kristen Eggleston, Jonathan Vaughn, Charles Tripp, John Kunz, Arrev Chantikian, Zach DiMaria, Michael Lori, Aaron Hamman, Eric Mattson, Kunal Sarkar, Manjunath Ramakrishnaiah, Anbarasu Elangovan, Sumesh Chammancheri & Ganesh Kumar S

Our global family of studios are all permanently connected and networked through an integrated production pipeline, allowing our team of artists and technologists to work closely together on shared projects whether they are in the same building or working remotely from separate locations.