MPC ADD TO THE MOOD FOR VISA

MPC’s Telecine Director, Jean-Clement Soret has carried out the colour grade for Antoine Bardou-Jacquet’s new ‘Running Man’ commercial for Visa, which was produced by Rebecca Williams at Saatchi & Saatchi. The mood and atmosphere JC created enhances the tone of the film.

Antoine and the DoP, Damien Morisot wanted to accomplish a sense of unity to the sequence of vignettes seen in the ad, and at the same time achieve the sense of time passing seen as the running man passes different vistas. Scenes shot at different times of the day needed colour balancing and visual aspects were altered giving sense and structure to the film. Keeping colour under control within the specific palette and maintaining attention to detail was also imperative.

The ad is on air in Europe.  

Credits:

Director: Antoine Bardou-Jacquet @ Partizan

DOP: Damien Morisot

Agency: Saatchi & Saatchi

Executive Creative Director: Kate Stanners

Agency Producer: Rebecca Williams

Copywriter & Art Directors: Richard Denney, Dave Henderson

Editor: Bill Smedley @ Work

Sound: Wave

Telecine: Jean-Clement Soret, MPC

Telecine Producer: Ellora Chowdhury, MPC