To advertise the book Jamie’s America, Waterstones created an advert showing Jamie as he travels around the US sampling obscure and strange ingredients. The clean and subtle endframe was created in the FX Studio. Cinema 4d was used to build, texture and animate the model book, while the camera move was done in After Effects. Produced by Chris Allen.

Relying people’s fascination with the sinister, this spot attempts to get them to reconsider their attitudes towards mental health problems. It points out that it is the support of friends and family that have been the deciding factor in this man’s life. Produced by MPC Digital.

The MPC FXStudio is a team of multi-skilled graphic and animation artists using Mac software to create motion graphics. The studios output varies from design and illustration for commercials, end devices, idents, title sequences, promos, DVD authoring and art installation.

Have a look at ‘Friday Late Pen-Paper-Scissors' in the V&A where the FX Studio did some live animation last Friday 26th June, 2009

Nokia have unleashed their new N97 model, with a campaign detailing the phone’s exciting live update capabilities. MPC’s FX Studio animated the interactive touch-screen, while MPC LA’s Franck Lambertz handled the final composition. Produced by Justin Brukman.

To advertise Virgin Media's package deals of internet, phone and TV,  Cinema 4D was used to create and animate a space scene containing a film reel with different clips playing in each frame. This was then composited in Flame by Ludo Fealy to add atmosphere and final effects. Produced by Chris Allen.

Mark Denton has directed the new campaign for  Food Standards Agency , it comprises 17 food idents featuring talking fruits and vegetables.  The spots were produced by Jennifer Fewster at Rainey Kelly Campbell Roalfe/Y&R and Sara Cummins at COY Communications.  MPC’s FX Studio carried out compositing and rotoscoping for all the idents.

Creative agency Antidote and advertising agency JWT collaborated with MPC’s FXStudio to bring life to established illustrator Peter Grundys prints. The animations conveyed Shell’s environmentally proactive outlook to reducing Co2 emissions. The pieces are screened online and at international airports. Produced by Philip Whalley