For this campaign MPC Digital created assets for digital escalator panels, web page takeovers, press stills, and digital city centre screens. Working with MPC concept artist Andrew Brooks to help Chrome realise their storyboards, MPC Digital re-appropriated 3D assets used in the TV commercial to fulfill a number of creative executions on multiple platforms. Without these TV assets the other executions could not have been created at a photo real level so cost effectively.

MPC worked in conjunction with Chrome, McCann Erickson’s in-house digital company: Chrome creating ‘the spark’, and MPC developing the growth of the plant and the forest background.