Whilst creating this global graphic identity for Sony Ericsson we had to take into consideration the many different viewing platforms it would end up on. Vicky Gaffitt of Dare Digital asked us to create a global toolkit based around a ‘liquid identity’; a pack shot element of twisting liquid in many different forms and colours that would be appropriate for a range of advertising from TV to online marketing.

For this campaign MPC Digital created assets for digital escalator panels, web page takeovers, press stills, and digital city centre screens. Working with MPC concept artist Andrew Brooks to help Chrome realise their storyboards, MPC Digital re-appropriated 3D assets used in the TV commercial to fulfill a number of creative executions on multiple platforms.

MPC welcomes Anthony Falco to their Digital Team.  Anthony Falco has joined the MPC Digital department where he will be taking on the Head of Digital Production role to focus on new business development & strategic planning in the digital space, and help build on the incredible success achieved by the digital team in 2009.

Workclub was the creative agency behind Nokia’s latest digital campaign to promote their N96 phone. The online campaign allows you to experience the phone with a unique hands-on approach.