MPC SLOWS DOWN FOR PANASONIC, 'VIERA'

Brett Foraker has directed the new campaign ‘Blink of an Eye’ for the Panasonic Viera television, produced by Annabel Ridley at RSA.  The ad describes how every split second matters and uses slow motion to demonstrate how this particular camera captures motion more clearly than others.  This slow-motion snapshot shows various split-second eventualities can change the course of a life forever.  To help realise Brett’s boards, MPC created 3D animated bullets, glass aeroplane windows and jet streams and shoals of sharks and fish.

WIEDEN + KENNEDY LONDON ROLL OUT NOKIA CAMPAIGN

Wieden + Kennedy London roll out the 6500 TV campaign for Nokia, their first TV execution since their appointment as the global lead agency for the Mobile Phones group in July 2007. Created by Pete Gatley and William Spencer, the 20” commercial for the Nokia 6500, 6500 Classic, 6500 Slide and the 6300 handsets is breaking in the UK on 10th April.

NEW SONY ADVERT COVERS MIAMI IN FOAM

Following on from the hugely successful BRAVIA trilogy, Sony turns its attention to its award winning Digital Imaging range with a stunning new 90-second advert launching exclusively on TV in the UK on 1st May 2008. The new ‘Foam City’ advertising campaign brings together Sony’s three Digital Imaging brands, Handycam, Cyber-shot and new DSLR brand. 

MPC add to the mood for Visa

MPC’s Telecine Director, Jean-Clement Soret has carried out the colour grade for Antoine Bardou-Jacquet’s new ‘Running Man’ commercial for Visa, which was produced by Rebecca Williams at Saatchi & Saatchi.  The mood and atmosphere JC created enhances the tone of the film.