Wrangler, The Wild Way Home



MPC Amsterdam collaborates with We Are Pi for Wrangler’s ‘The Wild Way Home’ campaign

We Are Pi’s latest spot for Wrangler, directed by Paul Ward at Hurricane, urges people to look for the interesting in the everyday, break out of their comfort zones and take the ‘wild’ way home.

Shot on a Go-Pro with VFX by MPC Amsterdam, this fast paced spot features 25-year old ‘daredevil’ freerunner James Kingston - who has climbed the Eiffel Tower without safety ropes - scaling dizzying heights to defiant spoken word narration.

Kingston’s performance defines the rebellious mentality of the people who wear Wrangler fashion, and sends a clear message that it can be a good thing to break the rules.

Credits

Agency

We Are Pi

Production Company

Hurricane

Director

Paul Ward

Creatives

Kaz Salemink & Anne Flemming

Agency Producer

Vicky Cullen

DoP

Micheal Ceary, Deon Van Zyl

VFX

MPC Amsterdam

VFX Lead

Richie White

VFX Team

Lise Prud-Homme, Fraser Cleland

Remote Grade

MPC Amsterdam

Colourist

Richard Fearon

Producer

Kayleigh Dugdale

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