Schwartz, The Sound of Taste



MPC helps Grey get explosive for Schwartz ‘The Sound of Taste’

Partizan’s Chris Cairns directed the spot, which sees several tons of spices explode in time to music composed by DJ/Producer MJ Cole. MPC created a 3D previs of the spot, which was shot in camera and built with pyrotechnic designers Machine Shop at Pinewood studios.

The 30” spot depicts an audiovisual representation of taste, as 140 separate spice explosions illustrate the intense sensory stimulation created by the different flavours. The explosions were all timed to within a millisecond, which was where MPC stepped in with a comprehensive pre-vis. As the film was shot on a combination of cameras, including Phantom Flex, Phantom Miro, Canon 5D MkII and Canon C300, the pre-vis was essential to explore camera lenses, angles and moves.

 

The delicate music was created to translate the sensation of taste into a musical composition. The spice barrels were rigged to explode in perfect sync to the music, with each explosion representing an individual piano note or chord. When filmed in super slow motion, this creates a surreal 3 dimensional sound scape.

MPC completed clean up and embellished the explosions, while senior colourist George K emphasized the dazzling colour scape.

Credits

Agency

Grey London

Director

Chris Cairns

Production Company

Partizan

CCO

Nils Leonard

Creative Director

Andy Lockley

Creatives

Pauline Ashford, Mike Kennedy

Production Company Producer

Malachy McAnenny

Sound

MJ Cole/Soho Sound

Editor

Trim

VFX

MPC

VFX Producer

Marianna Bruynseels

VFX Supervisors

Dan Sanders, Eduardo Castells

VFX Team

David Bryan

Grade

MPC

Colourist

George K