Pizza Hut, No One OutPizzas The Hut



MPC NY Helps Boost Pizza Hut’s Homesick Alien for Droga5

In a new spot from Droga5 for Pizza Hut, one of the brand’s ‘bragspersons’ (in which others besides Pizza Hut staffers brag about how good the product is) turns out to be a forlorn, homesick alien pining for his homeland. He’s been marooned on Earth for years, but hey, at least there’s great pizza here, he says with a frown on his face.

MPC helped bring this comic spot to life, providing visual effects clean up and color grading.

Writing on the Campaign US web site, Miriam Tremelling of consumer ratings firm Ace Metrix calls it “the third most attention-grabbing of all pizza ads from the past year, and highest-scoring Pizza Hut ad in this measure. Breaking away from the mold of product-focused or offer-driven quick-serve restaurant ads, it’s one of the more offbeat spots we’ve seen in the category in a long time.”

We love offbeat.

Credits

Agency

Droga5

Director

Adam & Dave

Production Company

Arts & Sciences

Agency Executive Producer

Bryan Litman

Agency Executive Producer

Amanda Revere

Agency Senior Producer

Rebecca Wilmer

Agency Associate Producer

Jamil McGinnis

Arts & Sciences Managing Partner/EP

Marc Marie

Editorial Company

Arcade Edit

Editor

Greg Scruton

Editorial Company EP

Sila Soyer

Editorial Company Producer

Andrew Cravotta

Editorial Company Producer

Alexa Atkin

VFX

MPC NY

Managing Director

Justin Brukman

VFX Supervisor

Rob Walker

Executive Producer

Camila De Biaggi

Producer

Elissa Norman

Colorist

James Tillett

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