MoneySuperMarket, That's How I Roll



MPC and Nick Gordon roll with Snoop Dogg for MoneySuperMarket

The new spot was created by Mother as an extension of the ‘save money, feel epic’ campaign, focusing on the comparison site’s car insurance offering.

Filmed in LA and starring legendary rapper Snoop Dogg, protagonist Phil appears to drive through the streets of LA, minus a car, with a little help from MPC’s VFX team.

Various rigs were removed, including a specially built radio controlled rig and assorted support apparatus inside Phil’s clothing. An elements shoot was conducted on set to create the smoke and Snoop Dogg was shot against green screen before being composited into the closing scene. 

Credits

Agency

Mother

Production Company

Somesuch & Co

Director

Nick Gordon

Agency Producer

Sam Dowling

DOP

Alexis Zabe

Production Company Producer

Dougal Messe

Editor

Dominic Leung @ Trim

VFX

MPC

VFX Producer

Anandi Peiris

VFX Supervisor

Rob Walker

VFX Team

Ryan Hadfield & Timo Huber

Grade

MPC

Colourist

Jean-Clément Soret