Lurpak, Cook's Range - Adventure Awaits



MPC and Dougal Wilson serve up an intergalactic feast for Lurpak with W+K

Enormous pomegranates and an 8-foot tall carrot- Lurpak’s new spot features oversize prop builds and inventive filming techniques to launch the new Cook’s Range. Directed by Dougal Wilson and with VFX from MPC, the advert draws inspiration from 2001: A Space Odyssey and aims to position the Cook’s Range as a companion in the kitchen for food lovers embarking on exhilarating food adventures.

Credits

Agency

W+K London

Production Company

Blink

Director

Dougal Wilson

Agency Producers

Emma Wright & Chloe Roseman

Creatives

Freddie Powell & Hollie Walker

Production Company Producer

Ewen Brown

DoP

Stephen Keith Roach

Editor

Joe Guest @ Final Cut

Grade

MPC

Colourist

Jean-Clément Soret

VFX

MPC

VFX Producer

Marianna Bruynseels

VFX Supervisor

Tom Harding

CG Supervisor

Tim Civil

Shoot Supervisor

Bill McNamara

VFX Team

Grant White, Mary Lapena, Luca Maccarelli, Martin Blunden, Christiant Dalberto, Mary Lapena, Grant White, Mark Stannard, Ajai Verghese John, Biban Balan P, Inigo Vimal Roy, Kunal Sarkar, Minju TS, R Manjunath, Raju Ganesh S, Sumesh Chammancheri, Rajinikanth R