Lexus, Slide



CHI unveils latest in the Lexus ‘Amazing in Motion’ series - giving Marty McFly a run for his money

Following a teaser campaign that generated international press coverage and millions of online views, Lexus has unveiled their real-life hoverboard. Shot by Smuggler’s Henry-Alex Rubin the skateboard that floats was created with a combination of liquid nitrogen and a magnetic field.

The new ad, ‘Slide,’ features champion skateboarder Ross McGouran, attempting to keep his balance on a customised skate park, complete with unique jumps, ramps, bowls, and even a water feature for the hoverboard to glide over.

Credits

Agency

CHI

Production Company

Smuggler

Director

Henry-Alex Rubin

Creative Director

Monty Verde

Executive Creative Director

Jonathan Burley

Agency Producers

Zoe Barlow, Nikki Cramphorn, Nicola Ridley, Matt Cresswell & Lindsay Hughes

Creatives

Brad Woolf & Dan Bailey

Production Company Producers

Gordon Mackinnon & Ray Leakey

DoP

Ken Seng

Editor

Spencer Ferszt @ Marshall Street Editors

Sound Design

Parv Thind

VFX

MPC

2D Creative Director

Bill McNamara

VFX Producer

Paul Branch

VFX Team

Dirk Riesenfeld, Tom Van Dop, Alessandro Granella, Alexander Kulikov, Daniel Cowley, Giles Hicks, Ralph Dubber, Shashi Kant Kamal, Sachin Sureshroa Dhapodkar, Gowri Shankar Velusamy D, Prashanth Parasivam, Rashabh Bhutani, Ragesh R, Ambalika Nandy, Vivekananthan R, Sugumar S, Rajmohan Rawat

MPC

Grade

Colourist

Jean-Clément Soret