Johnsonville, Made the Johnsonville Way



Client Taps Employees for Ideas in Droga5’s Ridiculously Funny “Made the Johnsonville Way” Campaign

Droga5 client Johnsonville, a family-owned sausage company, turned to their employees for ideas for a very entertaining new campaign called “Made the Johnsonville Way.” After paring down pitches from over 60 employees, Droga5 chose three and Arts & Sciences directors Adam & Dave brought the ideas to life in “Responsibilities,” “Regular Speed Chase” and “Jeff and His Forest Friends.” MPC LA and MPC NY pitched in for VFX and color grade.

“Responsibilities” sets up the premise of the campaign with employees spit balling ideas that include a “sausage meets car race.” This perfectly segues into the next commercial, “Regular Speed Chase,” where a Johnsonville truck is pursued by a gamut of hungry drivers that include fast cars, grannies on scooters and ice cream trucks. The hilariously absurd “Jeff and His Forest Friends” is a tale involving Jeff discussing sausages with quirkily good-natured anthropomorphic animals in the woods.

 

Andy Bates, MPC LA’s Lead 2D artist on the project, said,"The turn around was tight, but we were committed to packing these spots with all the action and entertainment the Johnsonville staff had envisioned. Knowing how excited the team was to see their ideas on the big screen really inspired us to push the limits of what we could achieve for them.

“Directors Adam & Dave and the whole team at Droga5 were a real pleasure to collaborate with in post. It's rare to have an agency be as brave and bold as the team at Droga5. They were always wanting to push the creative further and make the campaign something to really remember. The end result was well worth the effort.”

Credits

Agency

Droga5 NY

Production Company

Arts & Sciences

Directors

Adam & Dave

DoP

Toby Irwin

Agency Creative Chairman

David Droga

Agency Chief Creative Officer

Ted Royer

Agency Group Creative Director

Scott Bell

Agency Senior Copywriter

Chris Colliton

Agency Art Director

Kevin Weir

Agency Junior Copywriter

Gabe Sherman

Agency Junior Art Director

Gabe Young

Agency Executive Design Director

Rob Trostle

Agency Design Director

Rich Greco

Agency Designer

April Pascua

Agency Chief Creation Officer

Sally-Ann Dale

Agency Head of Broadcast Production

Ben Davies

Agency Executive Broadcast Producers

Scott Chinn & Adam Perloff

Agency Global Chief Strategy Officer

Jonny Bauer

Agency Group Strategy Director

Aaron Wiggan

Agency Senior Strategist

Marc Iserlis

Agency Project Manager

Rayna Lucier

Production Company Executive Producer

Marc Marrie

Production Company Producer

Pat Harris

VFX

MPC

VFX Executive Producers

Elexis Stearn & Camila De Biaggi

VFX Producers

Nicole Saccardi & Bindy St. Leger

VFX Production Coordinator

Valentina Cokonis

VFX Assistant Line Producer

Neela Kumuda Parankusham

VFX 2D Lead

Andy Bate

VFX Team

Steven Miller, Mahendra Natha Reddy, Masahito Yoshioka, Ted Abeyta & Seif Boutella

Grade

MPC LA

Executive Producer, Color

Meghan Lang

Color Producer

Rebecca Boorsma

Colorist

Mark Gethin

Color Assist

Kristopher Smale

Editorial

MackCut

Editorial Executive Producer

Sasha Hirschfeld

Editor

Ryan Steele

Assistant Editor

Maria Lee