Intuit Quickbooks, Super Bowl: Death Wish Coffee 'Storm's a-Brewin'



MPC NY brew up a storm in this epic Super Bowl spot with director Isaiah Seret and RPA

MPC NY teamed up with RPA, Prettybird director Isaiah Seret and Academy Award-winning cinematographer Claudio Miranda in this spot for Intuit's ‘Small Business Big Game’ winner Death Wish Coffee in 'Storm's a-Brewing.' It features a surly crew of Vikings at sea battling a perfect storm, with their journey culminating in the wide-open mouth of a man drinking a cup of Death Wish Coffee.

The spot was part of a social media contest Intuit conducted for its small business customers, with the winner being featured in a Super Bowl ad. The MPC team translated the limited movements of the live-action boat into the more dramatic moves called for in the 3D world. They conjured realistic wind and water simulations to complement the entire CG environment of the Viking crew.

The team at MPC worked closely with the director, ensuring that the the spot felt as cinematic as a feature film. VFX supervisor/head of 3D Vicky Osborn said “Isaiah was great to work with and very collaborative. He had a very strong vision for the spot and was very concerned with making it realistic and accurate, which made the piece feel like you were making a sequence from a movie.”

MPC U.S. creative director/colorist Mark Gethin worked closely with DP Miranda on the grade.

Credits

Agency

RPA

Production Company

PRETTYBIRD

Director

Isaiah Seret

Director of Photography

Claudio Miranda

Agency EVP, Chief Creative Officer

Joe Baratelli

Agency SVP, Group Creative Director

Adam Lowrey

Agency SVP, Group Creative Director

Nathan Crow

Copywriter

Eric Aldama

Art Director

Lauren Geschke

Agency SVP, Chief Production Officer

Gary Paticoff

Agency VP, Executive Producer

Carolyn Casey

Agency Assistant Producer

Namrata Abhyankar

Agency Associate Director, Business Affairs

Jennifer Ross

Agency EVP, Management Account Director

Tom Kirk

Agency VP, Account Director

Hope Bubnar

Agency Account Supervisor

Robin Boden

Agency Senior Account Executive

AJ Puzzo

Agency Program Manager

Janet Chu

Agency Traffic Manager

David Price

Production Company Co-Founder/Executive Producer

Kerstin Emhoff

Production Company VP/Executive Producer

Ali Brown

Production Company Head of Production

Tracy Hauser

Production Company Producer

Julie Sawyer

Service Production Company

Unit + Sofa

Service Production Company Executive Producer

Fady Salame

Service Production Company Executive Producer

Martin Sobotka

Service Production Company Line Producer

Tereza Kalova

VFX

MPC NY

Managing Director

Justin Brukman

VFX Executive Producer

Camila De Biaggi

Head of CG

Vicky Osborn

VFX Producer

Bindy St. Leger

Grade

MPC LA

Color Grade Executive Producer

Meghan Lang

Colorist

Mark Gethin

Editorial

Matt Murphy @ Exile

Editorial Executive Producer

Carol Lynn Weaver

Editorial Producer

Brittany Carson

Assistant Editors

Tara Wall, Dustin Zimmerman & Ryan Seegers

Composers

Thomas Bergersen & Nick Phoenix @ Extreme Music

Music Title

Protectors of the Earth

Publisher

Two Steps from Hell

Sound Design

Machine Head

Sound Design Executive Producer

Patty Chow Dewey

Creative Director/Sound Designer

Stephen Dewey

Additional Sound Design

Kip Smedley

Mix

Lime

Executive Producer

Susie Boyajan

Engineer

Loren Silber

Mix Assistant

Mark Nieto

Music Supervisor

Jon Oda

VFX Team

John Geehreng, Dan Fine, Mitch Deoudes, Zhao Wang, Zach Zhao, Tobey Lindbäck, David Kin, Kelly Bruce, Grae Revell, Francois Duchesneau, Reginald Emvula, Shawn Lipowski, Andres Weber, Tamir Sapir, Sue Jang, Casey Reuter, Andrew Cohen, Angela Carafas, Martin Boksar, Gaytree Dhangar, Kiran Veeraswarapu, Michael Nieves, Jeric Pimentel, Likin Ganpathy C.P., Mohanakrishnan C., Jaswan Vishnu Prasath, Elijah Lamond, Ting-Jung Hsu, Chris Green, Karthi G., Prashanth Palaparthi & Srikanth Salla