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IKEA Pulls at the Heartstrings in Latest Ad


The touching film directed by Academy’s Frédéric Planchon and created by Mother London is the next installment of IKEA's Wonderful Everyday campaign. In the film we see a young boy transform his mother’s journey home with lights to promote IKEA’s lighting range. 

Credits

Agency

Mother London

Director

Frederic Planchon

Production Company

Academy

Agency Producer

Mother London

Creatives

Mother London

Production Company Producer

Medb Riordan

DoP

Justin Brown

Editor

Sam Rice-Edwards @ The Assembly Rooms

VFX

MPC

VFX Producer

Amy Richardson

VFX Supervisor

Alex Lovejoy

Grade

MPC

Colourist

Jean-Clément Soret