Honda Up



MPC partners with Wieden + Kennedy, Colonel Blimp’s Pedro Martín-Calero and award-winning cinematographer Éric Gautier on spectacular new film for Honda, starring champion Brit climber Imogen Horrocks, grade by George K

‘A wise man once said, welcome challenge, and see where it takes you.’
 
This statement opens Honda’s new global film, directed by Colonel Blimp’s Pedro Martín-Calero. With award-winning cinematographer Éric Gautier at the helm as DP, VFX by our team of artists – and grade by George K – the result is real visual treat.
 
Imogen Horrocks – a seriously accomplished competition climber on the GB team – is star of the show, and the only visible life in the hot, dusty and indeterminate landscape we find ourselves taken to. She skillfully scales a mountain at death-defying heights, before hauling herself over its summit to discover a new world.
 
Director Pedro Martín-Calero says: ‘The guys at MPC, headed by Bill McNamara did an incredible job with this Honda film. They pushed creatively with me and never went for the easy option; they only wanted to produce the best work we possibly could.’
 

Film craft
 
‘This is a monumental VFX project’, says MPC’s Creative Director (2D) Bill McNamara. ‘It was vital to collaborate with the creative team at Wieden + Kennedy, and Pedro, from the very early stages of production. From pre-viz early deign, to the shoot itself in Romania and Madrid, this was a true creative collaboration from the offset.’
 
Bill continues: ‘The vision was to create a fantastical and surreal land in this uninhabitable part of the world  – even the texture of the mountainside is a nod to the type of clay used to build the Honda cars. Working with Wieden + Kennedy is always an exciting journey; and it was truly inspiring to partner with a director with such supreme attention to every last creative detail.’

Watch the film now to be inspired – but perhaps don’t try it at home.
 
You can follow Imogen @ImogenClimbs

Gallery

Credits

Agency

Wieden & Kennedy LONDON

Production Company

Colonel Blimp

Director

Pedro Martín-Calero

Director of Photography

Éric Gautier

Agency Producer

Michelle Brough & Samara Zagnoiev

Agency Creatives

Joris Philippart & Jason Scott

Production Company Producer

Dougal Meese

Production Company Exec Producer

Paul Weston

VFX

MPC

Shoot Supervisor

Bill McNamara

Producer

Sophie Hogg

MPC Creative Director

Bill McNamara

Executive Creative Directors

Toni Davidson & Iain Tait

Creative Director

Scott Dungate, Wieden + Kennedy

3D Lead

Mike Little

3D Team

Michael Diprose, James Aston, Alessandro Granella, Armide Ramirez

2D Lead

Iain Murray

2D Team

Rod Norman, Ralph Dubber

Grade

MPC

Colourist

George K

Concept

Paolo Giondoso

Pre-Viz

Tito Fernandez

Editor

Sacha Szwarc - Speade

Digital Matte Painting

Neil Miller, Gerard Dunleavy, Charles Downham