Call of Duty: Advanced Warfare, Discover Your Power



MPC LA and Peter Berg create an immersive world for Call of Duty: Advanced Warfare with 72andSunny

The raw power of first-shooter combat sets the stage in the high-octane live action trailer for the launch of Activision’s Call of Duty: Advanced Warfare. From 72andSunny and directed by acclaimed Pony Show filmmaker Peter Berg (Hancock, Lone Survivor) with high-end VFX by MPC LA, the 90-second spot immerses viewers on a riveting experience to ‘discover your power.’

The MPC team, led by VFX Supervisor Paul O’Shea, harnessed the full range of creative disciplines to craft the ambitious film, which features superhuman athleticism as players leap and smash their way through the world of Advanced Warfare. The journey of the first-person point-of-view camera, CG, extras, war vehicles, and explosions were carefully planned to the smallest detail, so all the different elements would integrate perfectly and feel utterly realistic.

The approach from Peter, the agency and client was to ground the spot by capturing as much of the action as possible in camera,” said Paul. “MPC ensured the VFX served this story so that the spot gives you a visceral sense of what it would be like to play the game for real. We tried to make sure we didn’t compromise the camera, stunts and pyroworks. Rather, we used the VFX to join and enhance the action, adding in the game assets to take you on this breathtaking ride. It’s so disorientating, it’s so remarkable, that you pause for a breath at the end of it to say to yourself, ‘What did I just see?’

If we have done our job right, you won’t know what’s live action and what’s CG. This spot warrants repeat viewings to really understand what you’ve done and where you’ve been. It’s a game players’ dream - to feel that incredible adrenaline without the jeopardy, but with all the action.”

Credits

Agency

72andSunny

Production Company

Pony Show Entertainment

Director

Peter Berg

1st Assistant Director

Josh McLaglen

DP

Greig Fraser

Agency CEO

John Boiler

Agency Chief Creative Officer

Glenn Cole

Agency Group Creative Director

Frank Hahn

Agency Creative Directors

Josh Fell & Rey Andrade

Designer

Will Lindberg

Agency Executive Producer

Dan Ruth

Agency Production Coordinator

Michael Quinones

Agency Chief Strategy Officer

Matt Jarvis

Agency Lead Strategist

John Graham

Agency Group Strategy Director

Bryan Smith

Agency Senior Strategist

Daniel Teng

Group Brand Director

Mike Parseghian

Writer

Matt Spicer

Agency Brand Coordinator

Brian Kim

Brand Manager

Justin Gonzaga

Production Company Executive Producers

Susan Kirson & Jeffrey Frankel

Production Company Producer

Helga Gruber

Production Supervisor

Angie Revell

VFX

MPC LA

VFX Executive Producer

Asher Edwards

VFX Creative Director

Paul O'Shea

VFX Deputy Head of Production

Mike Wigart

VFX Head of CG

Andy Boyd

Color Grade

MPC LA

Creative Director of Color USA

Mark Gethin

Editor

Angus Wall @ Rock Paper Scissors

Mix

Rohan Young @ Lime Studios

Sound Design

Per Hallberg, M.P.S.E. @ The Formosa Group

Costume and Weapon

John Rosengrant & Shane Mahan @ Legacy Effects

VFX Team

Benoit Mannequin, Jake Montgomery, Michael Vaglienty, Matt Trivan, Brinton Jaecks, Brady Doyle, Toma Bowen, Dylan Brown, James Steller, Eric Mattson, Rocco Gioffre, Jonathan Ficcadenti, Aaron Hamman, Steven Browning, Nobu Sasagawa, Jennifer Kim, Brian Broussard, Hayley O'Neill, Steward Burris, Ian Wilson, Yvain Gnarbo, Corrine DeOrsay, Kristen Eggleston, JT Lawrence, Nate Lapinski, Jonathan Vaughn, Zach Dimaria, Nate Usiak, Arrev Chantikian, Michael Lori, Lee Mar, Anbarasu E, Bibin Balan P, Kunal Sarkar, Manjunath Ramakrishnaiah, Inigo Vimal Roy, Pritesh Krishnappa Kotian, Raju Ganesh S., Bakiyaraj P, Radhakrishna Rethinasamy, Sachin Sureshroa Dhapodk, Gowri Shankar Velusamy D, Swarup Kumar Panigrahi, Dheeraj Hebbar, Earnest Victor, Elangovan Ganeshan, Ganesh Kumar S, Leela Sankar Miriyala, Jacob T. Oommen, Prashanth Parasivam, Ranajoy Kar, Sathya Narayanan, Sindhuja B, Sumesh Chammanch, Alex J, Anupam Kumar, Dileep Kumar Neerla, Gaytree Dhangar, Lokanath Sahu, M D Karthikeyan, Pankaj Chaudhary, Roy Nukala Srikrishn, S. Samson Samuel, Shashi Kant Kamal, Stalin Balan, Vamsi Krishna Reddy

We craft spectacular visual experiences in any space, on any screen.