Bud Light, Your Can's Year



Bud Light Scores Points with NFL Fans with Cool Cans and MPC

In a series of short ads, online executions and a 75-second broadcast TV spot, Bud Light and Wieden + Kennedy introduce a set of newly redesigned cans of Bud Light that made their debut at the start of the 2016 NFL season. Inspired by team jerseys and intended to stoke fan’s love for their teams – and for their favorite light beer – the fast-paced spot titled “This Is Your Can’s Year” delivers a non-stop bit of street poetry about how this just may be the year your can (i.e., the team represented by the icon on the can) goes all the way to the big game.

Directed by Mark Romanek of Anonymous Content, the spot features cameos by current and former NFL stars, lots of glam shots of Bud Light cans, funny vignettes of fans being their team-obsessed selves, some re-created historical footage and a healthy dose of VFX work from the artists at MPC New York.

“Your Can’s Year” was part of a project that included numerous deliverables from MPC for use on broadcast and digital media outlets.

Credits

Agency

Wieden + Kennedy NY

Director

Mark Romanek

Production Company

Anonymous Content

Agency Executive Creative Director

Karl Lieberman

Creative Director

Stuart Jennings

Creative Director

Gary Van Dzura

Art Director

Grant Mason

Copywriter

Howard Finkelstein

Agency Executive Producer

Temma Shoaf

Agency Associate Producer

Joran Leinen

Anonymous Content Producer

Tom Martin

Editorial Company

Arcade

Editor

Paul Martinez

Assistant Editor

Lauren Smoliar

Editorial Executive Producer

Sila Soyer

Editorial Producer

Gavin Carroll

VFX

MPC NY

Managing Director

Justin Brukman

Executive Producer

Camila De Biaggi

Producer

Dorian Douglass

Producer

Niki DiCesare

VFX Supervisor

Aleks Sasha Djordjevic

Flame Artist

Aleks Sasha Djordjevic

Flame Artist

Seif Boutella

Nuke Compositor

David Anger

Nuke Compositor

Mazyar Sharifian

Nuke Compositor

Elijah Lamond