Bose, Get Closer



MPC turns London into empty stage for Grey London’s Bose spot

Directed by Smuggler’s celebrated Jaron Albertin, this beautifully cinematic 60’ film is Grey London’s first global work for Bose, with VFX by MPC and grading by George K. Opening with a bird’s eye view over an impossibly empty London, the spot – shot on 35mm film – features performer Maëva Berthelot dancing hypnotically through abandoned city streets to the beat of TALA’s ‘Alchemy’.

Crowds, hustle and bustle return at the end of the spot, and we discover that Maëva is not alone: Bose's QC 35 noise-cancelling headphones have transported her to her own uninhabited space.

Credits

Agency

Grey London

Production Company

Smuggler

Director

Jaron Albertin

ECD

Dominic Goldman

Creatives

Ashidiq Ghazali & Jon Kallus

Agency Producer

Emma Fasson

Production Company Producer

Nick Fewtrell

Editor

Dominic Leung @ Trim

DoP

Mattias Rudh

VFX

MPC

VFX Supervisor

Bruno Fukumothi

VFX Producer

Louise Unwin

Grade

MPC

Colourist

George K

Choreographer

Simeon Qsyea

Dancer

Maëva Berthelot