Argos, 'Ready for take off'



Independent’s Gary Freedman, CHI&Partners and MPC partner on this festive spot for Argos, first of the 2017 Christmas ad campaigns to hit screens

Featuring a futuristic rocket-powered CG super-sleigh crafted by artists at MPC, ‘Ready For Take Off' transports viewers to a magical Argos distribution centre where a troupe of elves help Santa to deliver hundreds of thousands of gifts across the country at record speed. 

In a Q&A on the ad published in shots, creative director Laura Rogers says, "The scale of the operation was epic in every respect. We had a hundred elves and thousands of presents on set. Throw in some stunts, several overnight shoots and a language barrier and you’ve got a grueling week of shooting. But that only got us halfway. The team at MPC worked tirelessly for several weeks transforming an airport in Kiev into a magical elf world. It was amazing. It was exhausting. We’re all ready for the Christmas break.”

Gallery

Credits

Agency

CHI&Partners

Director

Gary Freedman

Production Company

Independent

Executive Creative Directors

Yan Elliott & Micky Tudor

Creative Director

Laura Rogers

Creatives

Hayley Hammond, Dan Dehlavi

DoP

David Ungaro

Producer, CHI&Partners

Charles Crisp

Assistant Producer, CHI&Partners

Alfie Glover-Short

Executive Producer, Independent

Jani Guest

Producer, Independent

Chris McBride

VFX

MPC

VFX Supervisor (2D)

Kamen Markov

VFX Supervisor (3D)

Mike Little

VFX Producer

Phil Whalley

Bangalore Line Producer

Pooja Pandya

Bangalore VFX Team

Ajai V John, Deepali Negi, Jayadeep Chandran, Kalaiarasu P, SelvaKumar K, Gowri Shankar Velusamy D, Sachin Sureshrao Dhapudkar, Srinivas Achary, Prashanth Paramasivam, Pramod LJ, Mohammad Qasim, Sravan Kumar, Sivapriyan, Amit Shukla, Manu PS, Sudheesh TV, V Jegadeesan, Venkata S, Nanda Kumar

Grade

MPC

Colourist

Jean-Clément Soret

Editor

Adam Spivey @ The Play Room

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